10 Inside Secrets to Google Adwords

10 Inside Secrets to Google Adwords a€” Part 1 Leta€™s face ita€¦A google adwords brisbane is not the only source oftraffic on the internet, nor is it free. However, if you cannot convert the traffic you get from the pay-per-click traffic on Google Adwords, your site surely wona€™t convert the casual visitor who may or may not be ready to buy what your are selling. When spending money for pay-per-click (PPC) traffic, whether it is from Google Adwords, Overture, or a 2nd-tier PPC network, the key is to track your traffic to see if it converts into sales. There are many software products and online services that can track your traffic. For a recommendation, visit: http://www.superiormarketingpartners.com/adtracking.html ManyA people that have tried Google Adwords have lost their shirt, so to speak. Some keywords on Google Adwords are cheap (keyword phrases start at a nickel per click). Some keyword phrases on Google Adwords can cost tens of dollars per click. If you end upA paying high per-click prices on Google Adwords and dona€™t sell a high-ticket item on your site, even the most enviable sales conversion rate wona€™t turn a profit. There are several tricks toA advertising on Google Adwords that unless you know them, it becomes almost impossible to turn a profit on your advertising. Secret #1 a€” Only bid on exact match keywords Google Adwords has a few different a€˜keyword matching optionsa€™ available. When a keyword is placed in brackets like this: [keyword], it is called an a€˜exact match.a€™ This means that only when someone enters that EXACT keyword phrase will your ad appear. It might occur to you that by limiting your keyword(s) to only exact match, you are eliminating all those people that may be searching for the phrase a€œcheap widgetsa€ or even a€œwidgeta€ singular, since only the keyword a€œwidgetsa€ plural is an exact match. Believe me, this is exactly what you want. Sure, it will take extra time to create an adgroup within the Google Adwords system for each keyword phrase you want to bid on, but you will know with 100% certainty which keyword(s) are converting into sales this way. If you do NOT use the exact match option in Google Adwords, then there is absolutely no way to know which keyword(s) areA resulting in sales on your site. Secret #2 a€” Bid to be in position #2 or 3 When someone searches on Google for your keyword, the first page of searchA results are going toA reach the most people. What you want to do is position your ad in one of the top 3 spots. You dona€™t want position #1 necessarily, because that position costs the most and doesna€™t give you much more benefit than being in position 2 or 3. You pay less for these spots than position 1 and gain most of the benefit. By being in one of these top spots, your ad gets a higher a€˜click-thru ratea€™ (CTR). This is good is because the Google Adwords system actually rewards you for having an ad with a high CTR by charging you less per click! Google Adwords exists to make money for Google. If they have two companies advertising for the same keyword, and your ad pulls a 10% CTR and your competitora€™s ad for the same keyword pulls a 5% CTR, then Google Adwords makes more money from your ad. Google Adwords rewards you for this higher CTR by charging you less per click than your competitor!