How Will Google Instant Affect SEO?

Google Instant may be a game-changing technology for the search market, but its impact may roil the waters of the search-engine-optimization (SEO) industry designed to game Google's results.

For SEO professionals, Google Instant's ability to stream results on a keystroke-by-keystroke basis means less room to work, and a higher priority placed on the top few results. It's less likely that users will click through to the second page of results, they said.

That will also place emphasis on the first word users type. For example, a Google user searching the keyword combination "travel deals" will see suggested results for Travelocity and Travelzoo, as they type the word "travel."